Stephen Brown at LeadOn 2008

Morning all,

Just a swift follow up on the LeadOn conference held at the University of Wales, Newport yesterday. A very impressive programme of speakers and some top quality networking opportunities. As Chair of the CIM in Wales I was pleased to continue our sponsorship of the event...but...of course most pleased to have persuaded Professor Stephen Brown from Ulster University to undertake one of the workshops. Well as you will know if you were there not so much as a workshop as a masterclass performance. How does he do that?

In my summation of his sessions I mentioned that he has been a large influence on my thinking for many years and somewhat a stimuli for the 'Agent Squirrel' approach to marketing literature. I also suggested that attendees seek out his books via Amazon...I of course suggest any one do this as they are thought provoking and brilliantly written. I have - along with Jackie Harris been listing the 'Marketing Code' as essential reading for most of our Marketing courses for some time we will shortly be adding 'Agents and Dealers' to that list - these may at first appear to be somewhat at odds to a university course as they are readable, affordable,have a story and engage the reader - they also make you think on many marketing levels!

So my sincere thanks to Stephen for his presence and insight - check his web pages out for more info on books and thoughts: http://www.sfxbrown.com/

During the day I undertook a few 'pit lane interviews' - this is what Martin Brundle does at the F1 races...( I guess that's actually DID as ITV no longer cover the F1 circus!) I did it at the event yesterday and the results will be on line very soon - my thanks to Phil Mansell 'my' camera man for the day.

Chat soon,

JHD