
29/10/2009
The return of Agent Squirrel

Tribes
Over the past few years Jackie and I have been talking incessantly about tribes - especially types of consumer tribe and how they relate, react and interact with business development (and if you have not caught any of my lectures/talks or articles on this - check out the blog or send me an email via the Newport Business school). Well I thought I share with you two excellent examples of 'tribes' that I have been either part of or witnessed in the last few weeks. Firstly the 'Vanfest' pics (above and below). Vanfest is Europe's largest gathering of VW camper vans at Malvern every September - this year there was an estimated 50 thousand people attending but critically only about 10 thousand vans...which suggests that a lot of people are at the 'wannabe' stage of tribal membership. Similarly the 'HOGGING THE BRIDGE' event (October) - this is an event organised by the Harley-Davidson Owners Group (HOG) which comprises a 'ride' across the 'old' Severn bridge from England into Wales and back through the villages to Chepstow - the parade is a real spectacle and takes in excess of an hour to pass! It draws people from allover South wales as participants and spectators and this year an estimated 2 thousand HOGs took place but - and this is the bit - a further 2 thousand non HOG bikers...do they also want a HOG? So two pretty interesting examples of 'Tribes' - and I know I use these examples frequently - so for my MBA students this term - here are some photos! (there is even one that combines the tribes of VW and HOG!).
Jonathan
09/10/2009
Ha! thought that I had forgotten all about the blog!

Well bloggers - sorry - I really do not have an excuse, except that I have been here, there and everywhere in the past few months - a new role in the University, quite a bit of TV and radio stuff and lots of fun being had in my VW van (which sounds a little rude but is not - honestish).
So for now a little note to say hello and that I'll be back in the grove over the next week or so.
Oh and here is a picture taken in Chicago this year...sort of self portrait if you can spot me (it's the BEAN in the millennium park BTW).
JHD
02/02/2009
Well there you go that was January!
Firstly - a welcome to new readers who I met in Swansea last week (Friday) thanks to the University for an invitation to speak to a large number about marketing at the entrepreneurship interface...I think we all enjoyed ourselves!
Also a warm welcome to all my new MBA students - those who have joined the February intake of the Newport MBA and those who will be studying Marketing and Business Futures with me this semester - if you are a business and you want some of this for your team...then drop me a line!
OK - lots more to update in the following days and I'll find some new photos too!
JHD
05/01/2009
HNY!
23/12/2008
Seasons Greetings
Twas the night before Christmas,
20/12/2008
We Know Mason...
Ah - if like me you had no idea what or who Mason is then welcome to the over 40's club my friends!
I had a quick peek at the Urban Dictionary to find that this was something that someone once muttered to a door man at a nightclub in ...somewhere ...and it appeared to allow access. I guess its the same with: I'm with Bob or John or Steve - bound to be one of those in every club.
I digress - for what this actually is (is also) is the name of one of the most exciting bands that I have heard in many years. I was once ...a long time ago a club and radio DJ - yes I was...hard to believe- I know! So I always consider my ears to be a pretty good judge of the likely future success of a band or song - and this time they have gone into overdrive (my ears that is).
So get yourself along to the following and listen for yourself:
http://cdbaby.com/cd/weknowmason
http://www.weknowmason.com/
the debut single 'The Country' can be viewed on YouTube:
http://uk.youtube.com/watch?v=TeTwwRviqjg
I wish WKM well and look forward to the album - and note how much the music business has changed in last 25 years...own label, own video, own promotion (viral) and OWNERSHIP by the people that produce the music...not the sickly sweet karaoke nonsense that we have seen on Saturday nights of late (and wonderfully parodied by Peter Kaye's Geraldine McQueen) that does oh so little for real music and musicianship and for that matter Creative Industry Marketing!
'Stay tuned for more rock and roll'
JHD
