CIM Swansea symposium

Had the delight to attend and close the Chartered Institute event at the Liberty Stadium in Swansea on Thursday. Many thanks to Prof Palmer for the organisation and of course Richard H for the admin. A good day was had by all - with some exceptional insights into the use of technology for CRM.

My views on CRM are quite well known - in that today's tribal marketplace the concept should be re-written to represent CMR - Customers Managed Relationships - which is closer to the truth and reflects the fact that the market is active and not passive. I did enjoy the machinima stuff too - check this out at the following web link: www.rvb.roosterteeth.com hey why not place some of this into your next ppt presentation?

JHD